Luštica Bay

Luštica Bay

Montenegro

A large-scale luxury coastal destination developed by Orascom on the Adriatic.

The legend of Luštica, a jewel of the Adriatic, redefines Montenegrin living through timeless architecture, sustainable design, and a seamless harmony with nature.

This vibrant coastal town celebrates rich culture, heritage, and gastronomy, while its thoughtfully crafted residences offer an exceptional balance of privacy, community, and an enduring connection to the sea.

A vision that is more connected to what luxury means today; less status, more substance, less extravagance and more soul - the new positioning and visual language reflects this through curated imagery, illustrative graphic elements, flexible fonts and an evolving colour palette.

  • Brand Evolution > Insights > Audience
  • Brand Strategy > Narrative
  • Campaign Concept & Roll-Out
  • Sales & Marketing Collateral
  • Visual Identity Guidelines


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